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Terra Water: Redefining Water
Filtration & Environmental Responsibility
March 2024 – Words & Photography by The Punch
Terra Water Indonesia stands out as a pioneering force in the field of water filtration, dedicated to reshaping access to safe drinking water while leading the charge for a plastic-free future. This company, driven by purity, purpose, and sustainability, has garnered attention for its innovative approach to addressing global water challenges. Terra Water operates on a distinctive hybrid business model, seamlessly blending features of a social enterprise and foundation. Beyond its retail presence, the company collaborates with non-profits and corporate social responsibility (CSR) programs, donating ceramic water filters and providing essential public health education to families lacking access to clean drinking water. Terra's filters are more than just products; they serve as lifelines, saving time, money, and, in some instances, lives.
ABOUT THE BRAND
Terra envisions a world where
access to clean water aligns seamlessly with environmental responsibility.
TERRA WATER'S VISION
Terra's closed-loop water filters address social and environmental challenges at the source, securing raw material supply chains, preserving ancient traditions, and upholding sustainable practices. Terra proves that true sustainability is not just an aspiration but a tangible achievement. For those seeking a company where conscience meets convenience, Terra Water emerges as a compelling choice.
THE TERRA FILTER
Operating on a gravity-based system, the filters can purify up to 42 liters of water per day, equivalent to 2 and a half plastic gallons. Comprising three layers of locally sourced materials—clay, activated carbon, and colloidal silver—these filters transform dirty water into a refreshing and safe drink.
EFFECTIVENESS BACKED BY SCIENTIFIC RIGOR
Terra filters boast a 100% effectiveness rate, validated by extensive research conducted by globally renowned institutions such as the World Health Organization, the United Nations, and the Center for Disease Control. Microbiological tests confirm that Terra's ceramic water filters eliminate bacteria, viruses, parasites, particles, chemicals, and toxins, ensuring the delivery of pure, safe drinking water.
Terra Water's commitment to quality revolves around three key pillars:
1.Sourcing: The company strictly avoids compromising on the purity of its products, ensuring the ethical sourcing of materials that prioritizes local communities and ecosystems.
2.Science: Rigorous testing processes, including collaborations with Udayana Medical Center and the National Laboratory in Jakarta, guarantee that every Terra product adheres to the highest standards.
3.Standards: Beyond meeting national Indonesian certifications, Terra's filters adhere to international benchmarks set by organizations like the World Health Organization, CDC, UN, and Potters for Peace.
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