A responsible brand


The unique brand in the world that presents a modern version of Indonesian batik, all based on simple shapes combined with a multitude of colors, perfect to highlight all the beauties of this world.

The French brand works hard to produce a sustainable range that uses 100 % natural materials totally free of polyester. Ada Perlu is a zero waste ( using its textile waste to create small accessories) and zero plastic (using natural, reusable and compostable packaging with labels in recycled paper) brand exclusively produced by local artisans under ethical working conditions.


Sustainability management // Sustainable management is clearly documented & implemented

Staff engagement // Staff are engaged with development & implementation of the sustainability goals

Sustainable building & design // Use of sustainable and local materials, art/crafts in design and furnishing

Guest awareness // Promotion & communication are accurate and transparent regarding the company sustainability practices  

Efficient purchasing & packaging // The company carefully manages the purchasing of goods and packaging in order to minimize waste

Local & organic purchasing // When purchasing, the company gives priority to local, Fairtrade and organic suppliers

Water conservation // Equipment and practices are used to minimize water use

Waste management // A waste management plan is in place with actions to reduce, separate and reuse or recycle waste

No single use plastic // The company does not use single use plastic

Cultural interaction & heritage // The company demonstrates awareness of local cultural interaction & heritage

Preserving local natural sites // The company supports and preserves local natural sites


Staff engagement: “We work with local workshops that respect the working conditions of their employees and want to take action for the planet, such as helping to plant trees at Citarum River in Bandung, Indonesia.” The company provides advices and support local suppliers.

Local & organic purchasing: There is less waste of dye, the ink is printed on demand and can be used on the entire surface of the fabric or for the establishment of specific patterns, reducing the loss of tissue. Ada Perlu is made of  natural & sustainable materials such as 100% biological bamboo fabrics.

Sustainable designs: ECOLOGICAL DYEING, certified Standard 100 by Oekotex. We use digital printing, mainly because traditional printing uses chemicals and toxic products released into the wild and rarely processed.

Efficient purchasing & packaging: 100% NATURAL FIBER, our products are handmade without polyester. We use natural fibers like cotton and organic bamboo. Our packagings are made of natural fibers, reusable or biodegradable materials and our labels are printed on recycled paper.

Cultural interaction & heritage: The company values and incorporates authentic elements of traditional local culture in its operations. We are using traditional Indonesian batiks fabric, traditional balinese packaging. We get inspired from Indonesian culture for all the marketing and products.

Designated by UNESCO as a masterpiece of the oral and intangible heritage of humanity, our fabric is decorated with floral motifs and has varied meanings. Ada Perlu meaning “I need” in Indonesian becomes the essential accessory that blows you, wherever you are, an air of paradise. Our products are designed with attractive qualities and colorful patterns and distributed in traditional Balinese offering boxes minimizing plastic waste.

Ada Perlu also supports THE ROLE FOUNDATION and participates to collect plastic waste on the beach.



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