FEATURES • BRANDS
MySayang: Mindful Creation
over Mass Production
MySayang:
Mindful Creation over
Mass Production
From a love for handcraft and minimalist design that embraces all feelings of the island life, MySayang celebrates the beauty of independency and slow living mood. Every single piece is handmade and aligned with organic shapes, unique textures & earthy colors. Rooted in the ethos of simplicity and authenticity, the brand embraces the philosophy of "less is more".
April 2024 • Words & Photography by The Punch
ABOUT THE BRAND
Embracing Sustainability,
Authenticity and Simplicity
SUSTAINABILITY MANAGEMENT
Named after the Indonesian term for "my love," MySayang, under the guidance of founder Anya, operates against mass production, placing mindful creation at the forefront of its mission. More than just a fashion label, MySayang is committed to giving back to communities and preserving the environment. Whether it's collaborating with local home tailors, supporting local dog rescues, or funding kindergartens in Namibia, their philanthropic activities aim to create positive change on both local and global levels. Through carefully crafted limited edition pieces, they raise funds for these initiatives, demonstrating their focus on ethical practices and community enrichment.
NATURE INSPIRED
MySayang's profound dedication to nature is visible in every facet of their brand ethos. Drawing inspiration from the tranquil elegance of nature, the brand embraces sustainability, authenticity, and simplicity as core values. Finding delight in life's simple pleasures, the pieces are inspired by the unhurried rhythm of daily life in Bali. A unique mindset rooted in the belief that happiness flourishes in simplicity.
As a slow fashion brand, MySayang honors the natural rhythm of life: freedom and harmonious coexistence with nature. Founder Anya values authenticity and encourages individuals to navigate their unique journey and fearlessly embrace change. By operating responsibly and collaborating exclusively with local home tailors across Bali and Indonesia, the brand proudly stands as a symbol of defiance against the fast-paced and superficial world. To combat waste, their pieces are made to order. The brand also emphasizes responsible hand-dyeing, choosing companies that reduce water usage.
LOCAL SOURCING & EMPLOYMENT
MySayang exclusively collaborates with local artisans in Bali and Indonesia, supporting the local economy. Their 100% natural collections are distinguished by their use of unique, hand-dyed, and hand-printed fabrics, celebrating the craftsmanship of these talented artisans.
Aligned with their values, MySayang prioritizes partnering with small local suppliers and companies, ensuring that their production process empowers communities. For instance, they proudly support a small coconut and cotton farm in Java, where skilled artisans produce handloom cotton without the use of electricity. Every thread is meticulously spun by hand, yielding fabric pieces that embody the skill and tradition of manual craftsmanship. MySayang esteems this sustainable production method, acknowledging its scarcity in today's world dominated by mass production and automation.
LOCAL & GLOBAL IMPACT
Beyond fashion, MySayang views its work as a means of giving back to the community and protecting Bali's ecosystem. Through initiatives such as supporting local dog rescues and promoting sustainable waste management, the brand actively contributes to making a positive difference on the island. By organizing dog sterilizations and funding essential care for street dogs, MySayang demonstrates its commitment to animal welfare and community well-being.
On a global scale, MySayang's charitable efforts show their dedication to making a positive difference. In response to the difficulties posed by COVID-19, the brand took on a mission to build kindergartens in Namibia, offering important educational support to communities in need. By funding these projects through the sale of special limited edition pieces, such as skirts crafted from vintage sarongs sourced from markets in Java and Bali, the brand channels its passion for fashion into tangible support for global educational initiatives.
EXPLORE THE PUNCH