FEATURES • SUPPLIERS
Elevating Sleep:
Heveya’s Approach to
Sustainable Bedding
January 2025
Words by The Punch Editors
Photography by The Punch & Heveya
After over three decades of living in Asia, Stefan Magnus found a calling that would change the way people sleep. His journey through the mattress industry–a world obsessed with size, aesthetics, and fleeting trends–made him question everything. Manufacturers once swore by latex, yet ignored the complexities it brought to the table. Stefan saw a potential to do more, recognizing the need for something better, something more sustainable.
Eight years ago, driven by a deep respect for nature and a frustration with the status quo, he founded Heveya. This brand isn’t just about mattresses; it’s about a philosophy–one that values the earth as much as the comfort of those who sleep on its creations. Heveya’s products are crafted from the best natural materials, sourced from agroforestry plantations that breathe life back into the land.
Heveya’s multi-crop farm partners, where rubber trees stand alongside diverse crops, do more than just supply materials–they restore ecosystems, reinstating the balance that modern agriculture disrupts. But Stefan didn’t stop there. Understanding that sustainability goes beyond the initial product, Heveya embraces circularity. When a mattress reaches the end of its life, it isn’t discarded; it’s reborn. Transformed into yoga mats, soundproof panels, or even the base of new mattresses, each product continues its journey in a different form.
Stefan’s vision is more than business-related. It includes living on his Joglo regenerative farm, where he grows vegetables and shares the produce with his employees–a small gesture that speaks volumes about his values. In a world where convenience often trumps conscience, Stefan stands as a reminder that with dedication, innovation, and respect for nature, we can reshape industries and, perhaps, create a better future for us all.
NATURAL LATEX: HEVEYA'S UNIQUE EDGE
Stefan has always held nature and the environment close to his heart, a passion deeply ingrained in his life. When Heveya was born, the mission centered around crafting a mattress of the most comfort. Choosing natural latex for its elasticity, support, durability, and breathability was an easy decision. What enhanced its appeal was its alignment with its environmental values.
Latex, derived from the sap of rubber trees, is a perfect mix of sustainability and comfort. Pioneering the use of organic-certified plantations, Heveya now researches multi-crop systems. These plantations grow rubber trees alongside bananas and papayas, fortifying the trees, extending their lifespan to 50 years, and rejuvenating the ecosystem. This method not only provides additional income and cooler working conditions for farmers but also aligns with Heveya’s commitment to environmental responsibility. By merging superior product quality with a focus on sustainability, Heveya stays true to its founding values, making a lasting impact on both comfort and the planet.
UNIQUE MATTRESS FEATURES
Heveya prioritizes comfort over appearance or size, using natural organic latex for exceptional support, durability, and breathability. Their modular mattresses come with washable, removable covers, allowing for a fully customizable sleep experience. Each side of the bed can be tailored to suit individual preferences, ensuring every sleeper achieves their ideal comfort.
The brand offers a wide range of sizes, including expansive family beds that can be up to 3.2 meters or bigger, and various heights, comfort levels, and price points. Should a customer find their mattress less than perfect, they can effortlessly adjust the firmness by unzipping it. Heveya’s dedication to customer satisfaction is persistent–they will make adjustments until the mattress meets their exacting standards, making sure every customer enjoys their ideal sleep experience.
Heveya’s modular design avoids the use of glues or chemicals and features natural materials like latex sourced from rubber tree sap. This eco-friendly approach ensures their mattresses are not only supportive and breathable but also sustainable. Their pillows, available in both firm and soft options, cater to different sleeping positions, showcasing Heveya’s dedication to luxury and responsible production.
CIRCULAR SOLUTIONS
Heveya’s mattresses embrace a circular design philosophy. When they reach the end of their lifespan, the natural latex is upcycled into new products, such as soundproof panels, yoga mats, or affordable mattress bases. In contrast, traditional mattresses present a recycling challenge due to their glued-together components, making them difficult to process. Heveya believes addressing this issue will require industry-wide collaboration. The company envisions a future where manufacturers come together to tackle the recycling hurdles of old mattresses, turning this challenge into an opportunity for sustainable innovation.
STRATEGIC PARTNERSHIPS
Finding sustainable materials proves challenging, as it relies on a web of suppliers who, in turn, depend on their sources. To navigate this, the team at Heveya carefully selects partners who offer more than just the right materials–they share a deep dedication to sustainability. This means looking for suppliers who use recyclable or recycled plastics, minimize transportation, and embrace energy conservation in their operations. Such a mindset is essential.
Sustainability is a pervasive principle that must be used in every facet of their operations–suppliers, staff, customers, and even the materials in their showroom. For example, agroforestry plantations integrate rubber trees with bananas, papayas, and other crops, rejuvenating the ecosystem instead of depleting it. This method not only provides environmental health but also supports local farmers, who can harvest additional products like bananas, nuts, and honey from beehives. The rubber trees thrive longer, yielding more latex and benefiting from cooler tapping conditions.
FROM FARM TO OFFICE: BEST PRACTICES IN ACTION
From Heveya's regenerative farm to the office, a cycle of giving and growth thrives. Vegetables grown on the farm nourish the team, office staff use water containers to reduce plastic waste, and electric bicycles offer eco-friendly transportation for both employees and visitors. This mindset permeates their entire operation–from sourcing materials for their showroom to collaborating with suppliers who share their vision. It’s a holistic approach, where every choice reflects a unified dedication to a more integrated way of life.
ENVISIONING THE FUTURE OF BEDDING
For Stefan, shaping a sustainable future for the bedding industry requires strong government support, similar to the progressive advancements seen in Europe. Crafting products from eco-friendly materials and devising effective recycling methods remains a formidable challenge. Europe has set audacious targets for 2030 and 2050, mandating that all products must follow a circular model or face market exclusion. Taking on similar regulations could inspire collective efforts, driving the industry to innovate and make sure that every product adheres to a circular paradigm.
EXPLORE THE FULL STORY IN UNCOVERED BALI BOOK
Uncovered Bali is a collective project showcasing the sustainable journeys of carefully selected Bali businesses to a global audience. Each story highlights the unique impact these enterprises have on preserving Bali’s cultural and environmental heritage while driving positive change. Through this project, we aim to inspire global leaders, travelers, and communities to embrace more sustainable practices and appreciate the powerful role that local businesses play in shaping a better future.
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