Flook’s brand values stand first with Bali, the place where creations are born, and designed by women for women. Here, women lead the intricate, day-to-day crochet work, their art shaping each piece, while men also lend essential skills in the production process. Although they could opt for outsourcing to China for faster turnaround and lower costs, Flook remains steadfast in their commitment to Bali’s hand workers, understanding that such a change would mean losing a part of their soul. This devotion to authenticity is what has brought them success, allowing them to share a story as rich and unique as the island itself.