THE BIRTH OF A GLOBAL MOVEMENT

In a world facing serious environmental challenges, we believe that one million imperfect responsible efforts have more power than a few perfect sustainable ones.

The Punch is the first platform recognizing and promoting small imperfect efforts from worldwide destinations and brands acting to minimize their carbon footprints; A movement to raise global awareness about how responsible tourism can act as a vehicle for change.

All destinations and brands as part of The Punch are committing to a minimum of five responsible efforts from the following categories:

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